Tag: web development

Computer Science, Content Development, Science and Technology, Search Engine optimization, Web design

How to increase web traffic?

Chetnaajoshi


You set up a website, you create kick-ass content, you add good pictures and graphics, but you don’t get the desired number of views. What is the point? The value of your business is determined by the number of your consumers. You need to have a good number of visitors to your website in order to have a huge fan following and a large number of customers. There are certain aspects that you need to keep in mind to have a good number of people visiting you more often. Good web traffic leads to good sales and thus a successful business. Seven Ribbons Pictures develops websites by incorporating all important aspects that can lead to an increment of organic traffic to your site.


SEO :

Search engine optimization is much talked about all the time when we talk about increasing organic traffic to the website. But it’s not really easy to set-up SEO on your website or your content. Your content should be optimized, long and deep. The more deep your content is, the more chances there are for it to appear at the top of Google search. Moreover, adding video content and graphics also helps in improving your SEO ranking. Use appropriate keywords and make sure you include all important information into the website, and use headlines that have a chance of getting searched. Choose an easy and unique name for your website that goes with your content. The content development team of Seven Ribbons Pictures has expertise in setting up SEO to your content to make your website appear on the top of a search engine and make your website stand out of the crowd.


Researched keywords:

Keywords are important not just for SEO, but for headlines, URL, and keywords for pictures that you’re using in your site. Keywords play an important role because if someone were searching for something that is related to a business like yours, than your website should have those keywords that’ll be there on their search statement, only then will you appear on the top. The content team of Seven Ribbons Pictures have a good hand at researching keywords for you and also incorporate them into your content that makes sure that you’re on the top of Google search.
Advertise: Advertising your service brings a huge amount of traffic to your website. Advertise your business and put the link to your website on your social media. Every time someone comes across your website link on social media, you get a new visitor and maybe a potential customer.

Social media marketing:


Just making a website doesn’t make you famous because people out there are increasingly using social media, and they tend to search for a product or service more often on social media at present than ever before. Brands that are there on social media are trusted more, and social media brings you followers who gradually turn to your customers and come to visit your website and buy from there. The social media handing team of Seven Ribbons Pictures has experienced members who can make your social media marketing much better in no time.


Triggering Headlines:

A triggering headline attracts people to read an article. If you put a headline that instantly catches attention, then you are welcoming more and more visitors to your site. Humans are inquisitive and curious and a triggering headline always triggers them to read more and find out.


Responsive site:

Very often, we see websites that have a column to put queries, feedback and questions. But many of them do not actually respond to all the queries that we have put there. Now, a responsive website should always take care that it solves all the queries that have been put up as soon as possible because this builds trust and builds a good relationship between a brand and a consumer. It also makes the other person happy to see that his query and feedback is taken seriously and recommends the site to more people. Seven Ribbons Pictures can make it easy for you by handling your website on demand and making sure that every query of all the customers is answered on time. You can reach out to them anytime from their website, they are ever responsive!


Fast loading site:

People love to save time, a cumbersome site irritates them. A website that takes more than 3 seconds to load pisses off the visitors, and they tend to never return to the site and find alternatives. Whereas a site that loads quickly and saves time of the visitors has more chances of getting clicked. Seven Ribbons Pictures develops quick-loading optimized website for your business, brand or organisation to get you more and more happy customers which consequently makes your business a successful one.


Incorporate video content:

Videos are trending today more than ever. People love to watch videos. They are more comprehensible and interactive. One can understand a lot just by watching a video. YouTube is the second most used search engine after Google, that means people tend to search for anything on YouTube too. Google also prefers content with videos and shows them on the top of search.


Offers and discounts:

Giving discounts from time to time attracts more and more customers to your website. This not only increases traffic on your website but also increases your sales by many times. Offers and discounts also make people refer your website to their families and friends, this making you more popular.


Research competition:

Always look at what your competitors are up to. If they are doing something innovative, take inspiration from them. Look what other websites and brands are up to and make sure that your website and social media is up to date.

Content Development, Information technology, Science and Technology, Search Engine optimization, Web design

The importance of social media marketing

Chetnaajoshi


Social media marketing is an important aspect of digital marketing. It is marketing of a product through social media like Instagram, Facebook, Twitter etc. Social media marketing is becoming increasingly prevalent, and we can see every other brand on social media nowadays. They put different forms of content in order to advertise their products and services. Since most of the people use social media, it becomes necessary for business to be there too. Moreover, now a brand can even set up their shop on social media and sell their products directly from there.

Why social media marketing?

Although making a website is the first step for a brand to be out there on the internet, but being active on social media is equally important. Social media is a powerful platform. Especially for businesses, entrepreneurs and start-ups, social media can prove highly beneficial. Creating influential content on social media can get you a thousand clients very quickly. You can even connect to your customers through social media and understand what they are actually looking for. It makes you popular in no time, and if you are quick at responding to messages and comments, then you can easily make a memorable impact on your clients. Social media marketing has a powerful impact on the masses, but you need someone to guide you for social media marketing. Seven Ribbons Pictures is where you’ll find a young team of social media experts to help you make use of social media to market your product in the best possible way.


Social media marketing is needed to:-

1.Connect and communicate effectively with the target audience: Social media is the best place to connect people easily. And communication is quite important in order to build relationships with your consumers. It’s the best platform to clear doubts that people may have about a particular product. You can also convey a message to the masses just through one post. Seven Ribbons Pictures’ team, while handling your social media, makes sure that every message and comment is replied and every query is solved in order to build strong connections with your target audience.

2. Understand the need for target audience: on social media, it’s easy to get reviews as people are quite comfortable, and it is handy to just text message feedback about what they think about your product after using it. People put their reviews and suggestions on the comment section that may help you improve in every which way. Reviews are very important to grow as a brand or business and suggestions from your audience always prove beneficial. This way, you can also understand what your consumers are looking for and how you may help them.

3. Promote your products: Promoting your products is the first thing you do after your product is finished up. One way of promotion is through big hoarding and posters, another way is through advertisement on TV, but both these methods are conventional and costly. If you are looking for a cost-effective yet powerful way of promoting your products, then you can do it easily through social media marketing. You just put a post and it reaches thousands of people instantly. You don’t have to worry about money, it takes no money to put your product out there on social media. Sometimes you need to invest a minimal amount to sponsor your product in social media to reach even more people, but again, that’s a very minimal cost. You can put your content in the form of pictures, graphics and videos on various social media platforms. It may seem a little time-consuming, that is where Seven Ribbons Pictures can help you by handling your social media and promoting your product from time to time.

4. Increase brand awareness: Just being there on social media doesn’t solve the problem, you’ll have to make people aware of your brand repeatedly and you’ll have to appear in front of them more often. It is important to tell the masses the purpose of your brand to make an image in the market. This can be achieved by following a good social media marketing strategy. Once you make people know that you exist, you’ll see an exponential growth in your business as more and more people will tend to buy from you. This also makes your brand look trustworthy, and people tend to connect and contact you. Seven Ribbons Pictures social media handling team makes sure that your social media pages create enough brand awareness and make you stand out in the market.


Important things to keep in mind

Create visually pleasing content: People are attracted by the pictures that are visually appealing. You have to make sure that your social media is well-arranged and should be niche-oriented. An attractive color combination is also to be taken into notice. People follow accounts with aesthetically appealing content rather than those with a cluttered and confused one. Make it clear and beautiful.

Always follow a new trend: People prefer trending things over traditional ones. You need to make sure that your content follows the trend in order to be in the eyes of your customer. You need to check what other brands are creating during a particular time. For example: If there is a festival, make posts about wishing the festival, give discounts and offers to the consumers. Like June is the “pride month” and all the brands are making sure that they share content that supports the LGBTQ+ community. So going with the trend also increases your brand value and makes you much more popular and trustworthy.

Research hashtags for your post: On social media, tags and hashtags play an important role in increasing the reach of your content. While sharing a picture or video on social media, one should use well-researched hashtags that are relevant to the post.

Post consistently: Again, showing up consistently reminds your followers about your existence. So post consistently, post the content that is interactive, post stories, videos, carousels and all different kinds of content. Again, it is sometimes tiresome to post every day as it takes a lot of creativity and ideas to create content. Seven Ribbons Pictures’ content development team and social media team can help you by creating interactive content for you and posting it consistently on your social media to make people notice you again and again.

Computer Science, Content Development, Information technology, Science and Technology, Search Engine optimization, Web design

The importance of Digital Marketing

Chetnaajoshi


If you are setting up a business today, be it a small business or a big one, you always need a first batch of your customers. It is only possible through advertising. There are many methods of advertising your products, both conventional and advance. Talking about conventional advertisement, you need to set up hoardings, display posters, put it in the newspaper and distribute cards in order to reach your potential customers. But this method is old and less useful now. You need to set up an online shop, you need to go digital in order to reach masses and not to be limited to just a few people around you. Since everyone now has access to the internet, your customers are also online. Making use of a conventional advertisement method can get you only a few of them, and your service will be limited to local people only. You can make this possible through digital marketing and Seven Ribbons Pictures is there to help you establish an online digital market and that also at a minimal cost. You can reach out to them through their website or by email right way and get things done for you easily!


What is digital marketing?


Digital marketing is a strategy of marketing by utilization of the internet. This component of marketing utilizes digital methods and technologies to promote any product or service. It helps the brand to connect its potential consumers digitally through a search engine, website, social media, email or multimedia. It also includes YouTube ads and Google ads. Seven Ribbons Pictures’ team have expertise in digital marketing, and they can definitely help you in developing a good online image of your brand through your website or social media.

Why digital marketing?

Your consumers are on the internet:


With tremendous digitalisation and easy access to the internet, almost everyone is using it now. People highly rely on the internet to search and research products. Moreover, after covid, even more people are adopting digital marketing as it is safe and easy for them. Even if you are a small business, you get your consumers online. If you are keeping away from digital marketing thinking, it would take a lot of times to set up things online, then probably you’re wrong. It’s not only time saving but also cost efficient as it saves a lot of money that goes into conventional marketing. And it becomes easier to reach the masses and connect people online. Whenever someone looks for a product, they check reviews and then select the best for them. If your product is already on the internet and it has some good reviews from previous customers, then the person who is searching for the product will prefer to buy it from you because reviews build trust. On the other hand, if your service is not there on the internet, then there is no chance of you getting found, and, alas! You lose your potential consumers or maybe some long-term clients.
People judge your product based upon your presence on the internet. If they see your advertisement at more than one place, say on Instagram, Facebook and on YouTube, then whenever they think about that product, the first brand that comes to their mind will be you. So it becomes crucial to be online and active in order to grow and prosper as a brand.
Seven Ribbons Pictures has a team of enthusiastic social media managers and website developers to give your business a boost by handling your social media and making a perfect website well-suited to your brand that is attractive, interactive and comprehensive.


Your competitors are digitally active:

Whenever someone searches for a product online, he or she goes through a number of products, their reviews and varieties. This means that there are a lot of brands that sell the same type of products, and thus there is competition. And the businesses that are out there on the internet have more chances of getting found than those that are not there. Even if there is competition, still every business that is online gets quite a good profit in comparison to the one that is offline. Even if you have a shop or a restaurant and you have good reviews from your online buyers, then people will automatically come to your place. Shops and businesses that are online are considered more reliable and trustworthy. In order to grow, you need to look at what your competitors are doing and how they are growing and to take inspiration from them. Seven Ribbons Pictures’ team makes sure that you appear top on a search engine by setting up SEO on your website and social media in order to ace the high competition online.


It’s important for the growth of your business:

You don’t grow if your consumer’s count doesn’t grow over time. Showing up on the internet more frequently helps in reaching more people. If you avoid digital marketing, then your business gets more and more shadow banned every day. To evolve as a brand, you need to keep checking what is trending in the market and learn new things, implement them to your business. If you have a unique yet useful product, than you can grow tremendously if you do digital marketing. The more popular your brand is, the more your sales are. Seven Ribbons Pictures has enough strategies for your brand to grow exponentially by providing you with the best website appropriate to your brand and making it popular in the market. You can get in touch with the SRP team through their website straight away and move one step further towards successful business..

Content Development, Information technology, Science and Technology, Search Engine optimization, Web design

Importance of SEO in a web page

Chetnaajoshi

What is SEO?

We all have heard about SEO, i.e., search engine optimization, it is an important tool for digital marketing. It is the process of optimizing the website content and increasing organic traffic to your website. Appearing at the top of Google search increases your chance to get noticed by your potential customers. When implemented properly, it can help your brand stand out of the crowd.

Why is SEO important?


While SEO is much talked about all the time, many fail to use SEO properly due to lack of information. But SEO is quite important to actually grow as a brand, just making a website doesn’t help all the time. In fact, a website without SEO cannot get noticed or rarely get some views. While paid advertisement and campaigns continue to get attention, a higher amount of traffic is gained through search engine. If SEO is set up properly into your content, you do not need to do funding for advertisements and can save a lot of money. The Seven Ribbons Pictures’ team have expertise in setting up SEO into your content so that not only your money is saved, but you get the desired organic reach too.


Getting noticed:

As a brand, it’s important for you to come into notice of your target audience. There is no point being just on the internet and not getting the desired output. Your visibility makes your target audience familiar with the service that you are offering. Good visibility is proportional to higher ranking. The high is your ranking, the high is your chance to get clicked by your potential audience. SEO implementation makes sure you’re easily visible to your potential customers all the time they search for something related to your brand.

Building trust and making connections:

We tend to trust the websites appearing on the top of a search engine, the first few results are the ones that are clicked mostly. Appearing on top results helps in building brand image and persuades people to believe that the brand is trustworthy.
Moreover, people tend to contact the brands that come on the top of a Google search. It’s only when people visit you, they will send you an email or queries regarding your product. Also, it is crucial for your website to be visible, so that you get much required feedback and suggestions, to identify your target audience and their expectations. The content developers of Seven Ribbons Pictures have expertise in setting up SEO into your website and increase your chances to reach the target audience much frequently. They make sure that your website is well equipped with good SEO and is also reliable so that your visitors tend to make connections and contacts with your brand.


Building brand image:

No doubt, SEO helps a brand grow and prosper. Your website reflects the image of your brand and makes them understand how your service can help them. The value your website provides to the visitors is crucial in building brand image. But, again, to attract visitors, your website must be optimized and must be up to date. Your website must use SEO properly to serve the purpose of your brand. Seven Ribbons Pictures helps you by implementing SEO-FRIENDLY elements to your website to make your target audience familiar with your brand and your products as well.

Important elements of search engine optimization:

Content:

Content is crucial for a website. Content comes in different forms like blogs, articles, podcasts, videos, graphics and pictures. Quality content is the key to successful business. Your content and your brand image should complement each other. It defines how reliable your product and service is. Quality content has chances to appear much more frequently on the search engine. For example, if you are a photographer, you will write about services that you may be providing like commercial photography, brand photography, photoshoots etc. You will put photographs from previous events that you have covered and videos that you have edited. You will write your experience and qualifications. You will talk about equipment and service price. Overall, you will provide an in-depth overview of your service. So that if someone visits your profile, you leave an impact on their mind, and whenever they need some photographer, your site will come to their mind in the first place. This is how content plays an important role in optimizing SEO. At Seven Ribbons Pictures, the content development team has adequate knowledge and experience of making your content reliable and appropriate to your brand, and such that the people can easily understand the goal of your brand, which consequently makes your website the most visited one.

Keywords:

Keywords are short words or phrases that help us to reach the desired website when we type a Google search. Keywords are crucial for a website’s content and for the URL too. The Keywords have to be well-researched and chosen carefully. Implementing keywords that are trending in your content can improve your chances of getting a higher SEO ranking quite easily. Keywords are the words that the visitors use to search a brand online. The choice of keywords is crucial. You can use keywords to optimize titles and URLs too. Choose such keywords that are highly searched and are unique. Seven Ribbons Pictures makes it easy for you by researching relevant and trending keywords and implementing them to your website’s content, heading and URL, so that your SEO ranking is high.

Search engine marketing:

It refers to paid marketing efforts, like Google ads, ads in YouTube, pay-per-click, Google shopping ads etc. Search engine marketing pushes your ads to market and convinces people to view your product and service. Though search engine marketing is not a major part of SEO, but it helps you reach a new target audience much quicker.

Computer Science, Information technology, Science and Technology

Importance of Web Development

Chetnaajoshi

Website development is nowadays a pre-requisite for a business, brand or service as it has an important role in attracting potential costumer to your product or service. Your website helps people know why your product is relevant for them. So it becomes crucial to have a great website for you brand or service at the first step. The website can make a whole difference in how people perceive your service or product. A good website is always followed by a successful business. Investing is a good website is worthwhile as it is a vital part of marketing strategy. Let us understand website development more clearly.

What is web development:

Web development means building a website using computer languages like HTML, PHP, CSS, JavaScript, etc. It is the whole process that undergoes behind the scenes of a clean attractive and accessible website, like creating a theme, creating different buttons, menu, format of a Website. It can range from developing a basic website of a single page to a complex one having various pages like one for an organization or brand. Seven Ribbon Pictures help you by developing user-friendly and clean website for you business or organization, to help you reach your service to a greater mass which is crucial in the era of digitalisation.

Characteristics of a good website:

There are a lot many websites on the internet today, but each website doesn’t manage to reach masses and attract people. To make a website stand out in the crowd, we need to implement certain features into our site. Listed below are some important characteristics of a good website.

Quality design:

A beautiful website attracts costumers and makes them stay on the page for a long time than a cluttered and ugly looking one. The color scheme, font, pictures page layout graphics, multimedia of a website should be pleasing as it also defines the quality service your organization or brand can offer. A website should be designed such that it looks well in desktop, tablet as well in the android. Seven Ribbons Pictures design an eye catching and aesthetically appealing website for your organization to make it easy for you to grab viewers attention.

Site speed:

Isn’t it very annoying when we’re searching for something and the website doesn’t load? In the era of 5G, people are too lazy to wait for a website to load. They will rather look for an alternative, which can woo your potential costumers away. It’s important for your website to load as fast as possible because a faster site makes visitors happy.

In a study, it has been found that people tend to spend less time in a slowly responding site. A site which takes slower than 3 seconds to load tends to loose a large proportion of visitors which is not a good sign.

Seven Ribbons Pictures helps you by developing a fast-loading website to make your visitors stay longer on your website and to revisit. This helps to attract a good organic traffic on your website and enhances brand image by making it reliable to the visitors.

User-friendly:

A website should be easy to use and effortless for everyone. It should provide precise and useful information quickly and easily on all devices. The content of the website should not be complex but easily understandable. It should be accessible to everyone including old and disabled.

Seven Ribbons Pictures make a simple and user-friendly website which will not only be easily accessible but also make people stay on the site for longer time and to revisit the site again. It helps you create happy visitors and attracting lifetime clients for your organization and to increase sales of your brand.

SEO friendly:

Appearing on the top of the search engine is highly important for a site. The SEO friendly site gets all the attention and organic traffic. People who search on Google, Yahoo, are more likely to tap on first 5 results that appear on the search engine.

The website appearing on top of search is considered reliable and trustworthy for the people. Thus, they tend to visit them more frequently, and this enhances the brand image in the market. SEO friendly websites save a lot of advertising money as it gains the much required traffic automatically. It also helps to understand the target audience and what they are looking for according to the latest trends.

The websites developed by Seven Ribbons Pictures are well equipped with SEO friendly body tags and meta tags and Alt text for images. The URL structure of websites made by SRP is easy and has relevant keywords to appear easy on a search. They develop websites with pages having header menu, page title, author information and footer.

Brand appropriate:

Your website should reflect the service and purpose of your brand or organization so that it looks reliable and trustworthy. If the presentation of your website doesn’t match the approach of you brand than it may confuse the visitors. The color scheme and pictures on your site should be matching to the brand personality. Proper logo appropriate to the brand purpose d, conveying the approach of your brand/organization, researched keywords are important for a website. Improper selection of a color scheme, pictures logo and keywords can give wrong impression.

Seven Ribbons Pictures can help you by making brand appropriate website for your business/organization by using write theme matching to the brand personality and brand goal.

Tested and secured:

Security is a top concern nowadays. Your website should be safe and secure for the visitor and must be using SSL encryption The visitors password should be encrypted and should not be displayed as plain text. It should be always up-to-date to avoid malware and to prevent it from getting hacked. Seven Ribbons Pictures create websites using latest technologies to ensure a safe and secure environment for your visitor.