Videography – Positiveify

Social media marketing is an important aspect of digital marketing. It is marketing of a product through social media like Instagram, Facebook, Twitter etc. Social media marketing is becoming increasingly prevalent, and we can see every other brand on social media nowadays. They put different forms of content in order to advertise their products and services. Since most of the people use social media, it becomes necessary for business to be there too. Moreover, now a brand can even set up their shop on social media and sell their products directly from there.

Why social media marketing?

Although making a website is the first step for a brand to be out there on the internet, but being active on social media is equally important. Social media is a powerful platform. Especially for businesses, entrepreneurs and start-ups, social media can prove highly beneficial. Creating influential content on social media can get you a thousand clients very quickly. You can even connect to your customers through social media and understand what they are actually looking for. It makes you popular in no time, and if you are quick at responding to messages and comments, then you can easily make a memorable impact on your clients. Social media marketing has a powerful impact on the masses, but you need someone to guide you for social media marketing. Seven Ribbons Pictures is where you’ll find a young team of social media experts to help you make use of social media to market your product in the best possible way.

Social media marketing is needed to:-

1.Connect and communicate effectively with the target audience: Social media is the best place to connect people easily. And communication is quite important in order to build relationships with your consumers. It’s the best platform to clear doubts that people may have about a particular product. You can also convey a message to the masses just through one post. Seven Ribbons Pictures’ team, while handling your social media, makes sure that every message and comment is replied and every query is solved in order to build strong connections with your target audience.

2. Understand the need for target audience: on social media, it’s easy to get reviews as people are quite comfortable, and it is handy to just text message feedback about what they think about your product after using it. People put their reviews and suggestions on the comment section that may help you improve in every which way. Reviews are very important to grow as a brand or business and suggestions from your audience always prove beneficial. This way, you can also understand what your consumers are looking for and how you may help them.

3. Promote your products: Promoting your products is the first thing you do after your product is finished up. One way of promotion is through big hoarding and posters, another way is through advertisement on TV, but both these methods are conventional and costly. If you are looking for a cost-effective yet powerful way of promoting your products, then you can do it easily through social media marketing. You just put a post and it reaches thousands of people instantly. You don’t have to worry about money, it takes no money to put your product out there on social media. Sometimes you need to invest a minimal amount to sponsor your product in social media to reach even more people, but again, that’s a very minimal cost. You can put your content in the form of pictures, graphics and videos on various social media platforms. It may seem a little time-consuming, that is where Seven Ribbons Pictures can help you by handling your social media and promoting your product from time to time.

4. Increase brand awareness: Just being there on social media doesn’t solve the problem, you’ll have to make people aware of your brand repeatedly and you’ll have to appear in front of them more often. It is important to tell the masses the purpose of your brand to make an image in the market. This can be achieved by following a good social media marketing strategy. Once you make people know that you exist, you’ll see an exponential growth in your business as more and more people will tend to buy from you. This also makes your brand look trustworthy, and people tend to connect and contact you. Seven Ribbons Pictures social media handling team makes sure that your social media pages create enough brand awareness and make you stand out in the market.

Important things to keep in mind

Create visually pleasing content: People are attracted by the pictures that are visually appealing. You have to make sure that your social media is well-arranged and should be niche-oriented. An attractive color combination is also to be taken into notice. People follow accounts with aesthetically appealing content rather than those with a cluttered and confused one. Make it clear and beautiful.

Always follow a new trend: People prefer trending things over traditional ones. You need to make sure that your content follows the trend in order to be in the eyes of your customer. You need to check what other brands are creating during a particular time. For example: If there is a festival, make posts about wishing the festival, give discounts and offers to the consumers. Like June is the “pride month” and all the brands are making sure that they share content that supports the LGBTQ+ community. So going with the trend also increases your brand value and makes you much more popular and trustworthy.

Research hashtags for your post: On social media, tags and hashtags play an important role in increasing the reach of your content. While sharing a picture or video on social media, one should use well-researched hashtags that are relevant to the post.

Post consistently: Again, showing up consistently reminds your followers about your existence. So post consistently, post the content that is interactive, post stories, videos, carousels and all different kinds of content. Again, it is sometimes tiresome to post every day as it takes a lot of creativity and ideas to create content. Seven Ribbons Pictures’ content development team and social media team can help you by creating interactive content for you and posting it consistently on your social media to make people notice you again and again.

Uncategorized

How to make best photoshoot?

June 12, 2021June 12, 2021 Chetnaajoshi

When we think about a photoshoot, there are a lot of things that come into our mind; a professional camera, a professional photographer, good lighting and, of course, an amazing setup! Arranging all this is not a cup of tea, it takes a lot of money and time. The need for a photoshoot is increasing tremendously. Models need photoshoots for their portfolios, there are baby photoshoots, brands need to photoshoots for their products, we have wedding and pre-wedding photoshoots and so many more. But we do not always get the output that we desired, maybe due to the lack of some essential factors that make a perfect photoshoot. Seven Ribbons Pictures photography team has expertise in delivering amazing results and making it a wholesome photoshoot for you.

Why do we need a photoshoot?

Although most of us have big phones with fancy cameras nowadays, and many of us have DSLR cameras too. But when it comes to a photoshoot, just a camera doesn’t work. If you want your picture to look completely professional, then you will absolutely look for a lot of things. A perfect photoshoot comes with experience, it’s not just the camera. Also, if there is no perfect lighting, no stand, no pre-planning, no backdrop, then your pictures are going to look a complete mess. There are so many events, so many memories that we want to capture in the most beautiful manner, we can’t take a chance, we need a good photoshoot for that. Moreover, a good picture is not just a product of good photography, it needs proper post-production as well! The young and zealous photographers of Seven Ribbons pictures have got all the talent to make your photoshoot a fabulous one. They’ve got a hand in post-production as well.

Pre-requisites of a perfect photoshoot:

Professional camera:

A professional camera or DSLR is required for a photoshoot to give out the best pictures that are sharp and clear and not blurry. There is no point in spending money on a photoshoot in return for blurry pictures. High quality pictures are always preferred, especially for product photoshoot. A camera has a large sensor and high processing power. You can also use different lenses for different kinds of photo requirements while using a professional camera. It has better sensitivity to light and gives you flexibility to adjust ISO, shutter speed and aperture according to the requirements. With a DSLR in your hand, you have control over the depth of the field too. It captures all important details due to high megapixels. Moreover, one can create effects such as bokeh and long exposure to give extra beauty to your pictures! At Seven Ribbons Pictures, they have a variety of cameras and lenses for all kinds of photoshoots.

Perfect lighting:

“Follow the light” ~ is a famous quote in photography. We need proper lighting for photography to avoid shadows and under-exposure. It is a key factor in making a perfect image. Lighting effects the overall mood of the picture and determines the brightness and darkness of a picture. That is why it is important to adjust the lighting in order to get the best texture, details, mood, color and vibrancy. Sometimes natural lighting works, but mostly, we need artificial lights for a photoshoot, especially indoor photoshoot. We need to manipulate light according to the situations and type of shot that we need. Artificial lights are quite expensive, and we can’t buy them for daily purpose. Seven Ribbons Pictures have all types of artificial lighting according to your requirements.

Professional photographer:

A photoshoot is successful only if handled by a professional photographer. He plans your shoot and makes things easy for you. A man with good knowledge of handling a professional camera and having a significant experience is the one that we called a professional photographer. He is capable of capturing the soul of the moment and the moments that often go unnoticed during a photoshoot. Moreover, photographers are artists and therefore creative and give you unique and amazing results with the photoshoot. They are skilled and have knowledge of making your photoshoot a successful one. The professional photographers at Seven Ribbons Pictures have an amazing hand in creating a successful photoshoot for you. They have the knowledge of camera handling and making creative pictures even with fewer resources available. You will discover their art once you book your photoshoot at Seven Ribbons Pictures!

Props and backdrops:

You can’t get an amazing picture with a cluttered background or a distorted environment. That is why there are backdrops that photographers carry with them. And standing or posing just in simple clothes, without any prop or a unique yet beautiful outfit doesn’t actually lead to a successful photoshoot. Nowadays, it is becoming even more popular to use props to add beauty to your otherwise simple picture. Also, if it’s a product photoshoot for a brand, than it becomes even more important to use proper backdrops as well as props. Similarly, all kinds of photoshoots require props and backdrops. A clear background that complements your outfit makes your picture stand out of the crowd. Seven Ribbons Pictures has all the backdrops and props required for all different kinds of photoshoots to make it a successful one.

Post-processing:

When a picture is taken, even with a professional camera, many times the real mood and zeal of the moment gets lost in the way, maybe because some colors are not captured properly and some details that fail to show. That is why we need post-production, or in much simpler words “editing”. There are so many adjustments that can be done during post-processing that can actually give life to your image. Colour, lighting, exposure, white balance, temperature, contrast and saturation can all be adjusted during post processing to give the actual desired results of a photoshoot.

Summary: Photoshoot is not just about clicking pictures, and it takes different factors to make it successful. Seven Ribbons Pictures’ photography team can do it all for you and that too at minimal costs. Their team has a history of delivering perfect pictures and performing amazing photoshoots across India. You can book a photoshoot at their website for any event, and they’ll definitely reach out!

Computer Science, Content Development, Information technology, Science and Technology, Videography

Importance of videography

June 10, 2021June 10, 2021 Chetnaajoshi

Videography is increasingly becoming more and more trendy because photographs can capture the moment but cannot capture the soul of the moment. It is the process in which moving images are captured using a digital or electronic camera. It includes video-production and post-production. Videography started long back to convey a message in a much more comprehensive way. After videography came into the picture, things turned over drastically, especially for the advertisement industry. Nowadays we watch various kinds of videos, like movies, ads, short films, songs, documentaries, Instagram reels and much more. Commercially, videography is mainly needed for capturing advertisements for a brand, events like weddings or birthdays, concerts and seminars. The young team of videographers at Seven Ribbons Pictures videography house plan, shoot and edit high quality videos of all kinds. They have history of delivering the best quality videos, especially documentaries, events and advertisements.

Why is videography important?

We know that photos are more interactive than mere text, videos are even more understandable and comprehensive. Videography is increasingly setting its foot in the marketing industry. It is becoming a more significant factor of marketing strategy. People never read content, they scan it. It becomes easier for them if it is in the form of videos. For a brand, it has become crucial to use videos to advertise their products. We may need videography for documenting different events, like a wedding, birthday party etc. In fact, we need videos for all major and even smaller events nowadays. Models look for videographers for portfolio shoots, Youtubers also need a videographer to cover a seminar, rally or concert. The demand for videography is rapidly increasing. If you’re looking for some good videographers, the team at Seven Ribbons Pictures videography house can serve the purpose by capturing high quality videos for your brand or event.

Building trust and connection:

The whole marketing concept revolves around building trust between a brand and a customer. A video conveys a lot about a brand’s whole personality and makes and image in the brain of the viewer. It tells a lot about your brand. For example, say you’re selling a lipstick, someone watches your video advertisements, then the video will have such an impact on the viewer that whenever they think of buying a lipstick, your brand clicks in their brains in the first place. They will thus tend to contact your brand and buy the lipstick from you. Thus videography can help with building trust and connection with your target audience. A video keeps the viewer engaged, and they can easily reach a conclusion watching a video in a shorter time. If you also want high quality videos for your brand or event, then the young team of videographers at Seven Ribbons Pictures videography house can do it all for you. They are not only specialized in shooting videos but also in editing them in the perfect manner and that also at cheap costs.

Increasing market value and increasing sales:

Marketing is one of the most important factors of business today, and poor marketing can push your company downwards. At the same time, a good marketing strategy can lift up your business to an unprecedented level. Advertisements is one of the major tools of marketing, but just pictures don’t work. You need video advertisements . In a study, it has been found that out of those people who watch an advertisement, 74% of them are likely to buy the product, which consequently increases brand sales. A brand needs video for various purposes like starting a campaign, hosting webinars and advertising. A good video can make a whole difference in the whole brand image. Seven Ribbons Pictures videography house can help you increase your sales and enhance your brand image by shooting and editing appropriate videos for your brand that are not only engaging and interactive, but also informative and impactful.

Google prefers videos:

Google prefers videos over long articles because visitors like video more than a long text article. As video are becoming more and more prevalent, people tend to use YouTube, and even Google prefers websites with videos. YouTube is the second most used search engine after Google; therefore, it becomes important to make videos, and if your videos are good enough, they will appear on the top of the search engine and be clicked This helps in improving your SEO ranking. You need good quality and optimized video for your website, not only for PC’s but also for phones and tabs. Video is sharable and people who watch videos tend to share them rather than sharing plain text because videos effect viewers more easily. The more your content is shared, more backlinks will be created, and thus you will have a higher Google ranking, which is crucial to reach the masses. Seven Ribbons Pictures shoots videos for your website that are short, optimized, easily comprehensible that increase your chances to appear at the top of Google search.

Social media marketing:

Apart from Google and YouTube, we see videos in various social media platforms today. If you’re a brand and are not on social media, then you’re far behind from your competitors. Moreover, social media like Instagram prefers videos over pictures. So if you’re out on the market, videography is needed for you to grow as a brand. Creators who are on social media also need videos to promote their content. If you also want high quality videos for your social media, then Seven Ribbons Pictures videography house is the best for you. They can help you by shooting videos better, trendy, interactive and appropriate that can get you more followers and hence more customers.