Tag: technology

Computer Science, Content Development, Science and Technology, Search Engine optimization, Web design

How to increase web traffic?

Chetnaajoshi


You set up a website, you create kick-ass content, you add good pictures and graphics, but you don’t get the desired number of views. What is the point? The value of your business is determined by the number of your consumers. You need to have a good number of visitors to your website in order to have a huge fan following and a large number of customers. There are certain aspects that you need to keep in mind to have a good number of people visiting you more often. Good web traffic leads to good sales and thus a successful business. Seven Ribbons Pictures develops websites by incorporating all important aspects that can lead to an increment of organic traffic to your site.


SEO :

Search engine optimization is much talked about all the time when we talk about increasing organic traffic to the website. But it’s not really easy to set-up SEO on your website or your content. Your content should be optimized, long and deep. The more deep your content is, the more chances there are for it to appear at the top of Google search. Moreover, adding video content and graphics also helps in improving your SEO ranking. Use appropriate keywords and make sure you include all important information into the website, and use headlines that have a chance of getting searched. Choose an easy and unique name for your website that goes with your content. The content development team of Seven Ribbons Pictures has expertise in setting up SEO to your content to make your website appear on the top of a search engine and make your website stand out of the crowd.


Researched keywords:

Keywords are important not just for SEO, but for headlines, URL, and keywords for pictures that you’re using in your site. Keywords play an important role because if someone were searching for something that is related to a business like yours, than your website should have those keywords that’ll be there on their search statement, only then will you appear on the top. The content team of Seven Ribbons Pictures have a good hand at researching keywords for you and also incorporate them into your content that makes sure that you’re on the top of Google search.
Advertise: Advertising your service brings a huge amount of traffic to your website. Advertise your business and put the link to your website on your social media. Every time someone comes across your website link on social media, you get a new visitor and maybe a potential customer.

Social media marketing:


Just making a website doesn’t make you famous because people out there are increasingly using social media, and they tend to search for a product or service more often on social media at present than ever before. Brands that are there on social media are trusted more, and social media brings you followers who gradually turn to your customers and come to visit your website and buy from there. The social media handing team of Seven Ribbons Pictures has experienced members who can make your social media marketing much better in no time.


Triggering Headlines:

A triggering headline attracts people to read an article. If you put a headline that instantly catches attention, then you are welcoming more and more visitors to your site. Humans are inquisitive and curious and a triggering headline always triggers them to read more and find out.


Responsive site:

Very often, we see websites that have a column to put queries, feedback and questions. But many of them do not actually respond to all the queries that we have put there. Now, a responsive website should always take care that it solves all the queries that have been put up as soon as possible because this builds trust and builds a good relationship between a brand and a consumer. It also makes the other person happy to see that his query and feedback is taken seriously and recommends the site to more people. Seven Ribbons Pictures can make it easy for you by handling your website on demand and making sure that every query of all the customers is answered on time. You can reach out to them anytime from their website, they are ever responsive!


Fast loading site:

People love to save time, a cumbersome site irritates them. A website that takes more than 3 seconds to load pisses off the visitors, and they tend to never return to the site and find alternatives. Whereas a site that loads quickly and saves time of the visitors has more chances of getting clicked. Seven Ribbons Pictures develops quick-loading optimized website for your business, brand or organisation to get you more and more happy customers which consequently makes your business a successful one.


Incorporate video content:

Videos are trending today more than ever. People love to watch videos. They are more comprehensible and interactive. One can understand a lot just by watching a video. YouTube is the second most used search engine after Google, that means people tend to search for anything on YouTube too. Google also prefers content with videos and shows them on the top of search.


Offers and discounts:

Giving discounts from time to time attracts more and more customers to your website. This not only increases traffic on your website but also increases your sales by many times. Offers and discounts also make people refer your website to their families and friends, this making you more popular.


Research competition:

Always look at what your competitors are up to. If they are doing something innovative, take inspiration from them. Look what other websites and brands are up to and make sure that your website and social media is up to date.

Content Development, Information technology, Science and Technology, Search Engine optimization, Web design

The importance of social media marketing

Chetnaajoshi


Social media marketing is an important aspect of digital marketing. It is marketing of a product through social media like Instagram, Facebook, Twitter etc. Social media marketing is becoming increasingly prevalent, and we can see every other brand on social media nowadays. They put different forms of content in order to advertise their products and services. Since most of the people use social media, it becomes necessary for business to be there too. Moreover, now a brand can even set up their shop on social media and sell their products directly from there.

Why social media marketing?

Although making a website is the first step for a brand to be out there on the internet, but being active on social media is equally important. Social media is a powerful platform. Especially for businesses, entrepreneurs and start-ups, social media can prove highly beneficial. Creating influential content on social media can get you a thousand clients very quickly. You can even connect to your customers through social media and understand what they are actually looking for. It makes you popular in no time, and if you are quick at responding to messages and comments, then you can easily make a memorable impact on your clients. Social media marketing has a powerful impact on the masses, but you need someone to guide you for social media marketing. Seven Ribbons Pictures is where you’ll find a young team of social media experts to help you make use of social media to market your product in the best possible way.


Social media marketing is needed to:-

1.Connect and communicate effectively with the target audience: Social media is the best place to connect people easily. And communication is quite important in order to build relationships with your consumers. It’s the best platform to clear doubts that people may have about a particular product. You can also convey a message to the masses just through one post. Seven Ribbons Pictures’ team, while handling your social media, makes sure that every message and comment is replied and every query is solved in order to build strong connections with your target audience.

2. Understand the need for target audience: on social media, it’s easy to get reviews as people are quite comfortable, and it is handy to just text message feedback about what they think about your product after using it. People put their reviews and suggestions on the comment section that may help you improve in every which way. Reviews are very important to grow as a brand or business and suggestions from your audience always prove beneficial. This way, you can also understand what your consumers are looking for and how you may help them.

3. Promote your products: Promoting your products is the first thing you do after your product is finished up. One way of promotion is through big hoarding and posters, another way is through advertisement on TV, but both these methods are conventional and costly. If you are looking for a cost-effective yet powerful way of promoting your products, then you can do it easily through social media marketing. You just put a post and it reaches thousands of people instantly. You don’t have to worry about money, it takes no money to put your product out there on social media. Sometimes you need to invest a minimal amount to sponsor your product in social media to reach even more people, but again, that’s a very minimal cost. You can put your content in the form of pictures, graphics and videos on various social media platforms. It may seem a little time-consuming, that is where Seven Ribbons Pictures can help you by handling your social media and promoting your product from time to time.

4. Increase brand awareness: Just being there on social media doesn’t solve the problem, you’ll have to make people aware of your brand repeatedly and you’ll have to appear in front of them more often. It is important to tell the masses the purpose of your brand to make an image in the market. This can be achieved by following a good social media marketing strategy. Once you make people know that you exist, you’ll see an exponential growth in your business as more and more people will tend to buy from you. This also makes your brand look trustworthy, and people tend to connect and contact you. Seven Ribbons Pictures social media handling team makes sure that your social media pages create enough brand awareness and make you stand out in the market.


Important things to keep in mind

Create visually pleasing content: People are attracted by the pictures that are visually appealing. You have to make sure that your social media is well-arranged and should be niche-oriented. An attractive color combination is also to be taken into notice. People follow accounts with aesthetically appealing content rather than those with a cluttered and confused one. Make it clear and beautiful.

Always follow a new trend: People prefer trending things over traditional ones. You need to make sure that your content follows the trend in order to be in the eyes of your customer. You need to check what other brands are creating during a particular time. For example: If there is a festival, make posts about wishing the festival, give discounts and offers to the consumers. Like June is the “pride month” and all the brands are making sure that they share content that supports the LGBTQ+ community. So going with the trend also increases your brand value and makes you much more popular and trustworthy.

Research hashtags for your post: On social media, tags and hashtags play an important role in increasing the reach of your content. While sharing a picture or video on social media, one should use well-researched hashtags that are relevant to the post.

Post consistently: Again, showing up consistently reminds your followers about your existence. So post consistently, post the content that is interactive, post stories, videos, carousels and all different kinds of content. Again, it is sometimes tiresome to post every day as it takes a lot of creativity and ideas to create content. Seven Ribbons Pictures’ content development team and social media team can help you by creating interactive content for you and posting it consistently on your social media to make people notice you again and again.

Computer Science, Content Development, Information technology, Science and Technology, Search Engine optimization, Web design

The importance of Digital Marketing

Chetnaajoshi


If you are setting up a business today, be it a small business or a big one, you always need a first batch of your customers. It is only possible through advertising. There are many methods of advertising your products, both conventional and advance. Talking about conventional advertisement, you need to set up hoardings, display posters, put it in the newspaper and distribute cards in order to reach your potential customers. But this method is old and less useful now. You need to set up an online shop, you need to go digital in order to reach masses and not to be limited to just a few people around you. Since everyone now has access to the internet, your customers are also online. Making use of a conventional advertisement method can get you only a few of them, and your service will be limited to local people only. You can make this possible through digital marketing and Seven Ribbons Pictures is there to help you establish an online digital market and that also at a minimal cost. You can reach out to them through their website or by email right way and get things done for you easily!


What is digital marketing?


Digital marketing is a strategy of marketing by utilization of the internet. This component of marketing utilizes digital methods and technologies to promote any product or service. It helps the brand to connect its potential consumers digitally through a search engine, website, social media, email or multimedia. It also includes YouTube ads and Google ads. Seven Ribbons Pictures’ team have expertise in digital marketing, and they can definitely help you in developing a good online image of your brand through your website or social media.

Why digital marketing?

Your consumers are on the internet:


With tremendous digitalisation and easy access to the internet, almost everyone is using it now. People highly rely on the internet to search and research products. Moreover, after covid, even more people are adopting digital marketing as it is safe and easy for them. Even if you are a small business, you get your consumers online. If you are keeping away from digital marketing thinking, it would take a lot of times to set up things online, then probably you’re wrong. It’s not only time saving but also cost efficient as it saves a lot of money that goes into conventional marketing. And it becomes easier to reach the masses and connect people online. Whenever someone looks for a product, they check reviews and then select the best for them. If your product is already on the internet and it has some good reviews from previous customers, then the person who is searching for the product will prefer to buy it from you because reviews build trust. On the other hand, if your service is not there on the internet, then there is no chance of you getting found, and, alas! You lose your potential consumers or maybe some long-term clients.
People judge your product based upon your presence on the internet. If they see your advertisement at more than one place, say on Instagram, Facebook and on YouTube, then whenever they think about that product, the first brand that comes to their mind will be you. So it becomes crucial to be online and active in order to grow and prosper as a brand.
Seven Ribbons Pictures has a team of enthusiastic social media managers and website developers to give your business a boost by handling your social media and making a perfect website well-suited to your brand that is attractive, interactive and comprehensive.


Your competitors are digitally active:

Whenever someone searches for a product online, he or she goes through a number of products, their reviews and varieties. This means that there are a lot of brands that sell the same type of products, and thus there is competition. And the businesses that are out there on the internet have more chances of getting found than those that are not there. Even if there is competition, still every business that is online gets quite a good profit in comparison to the one that is offline. Even if you have a shop or a restaurant and you have good reviews from your online buyers, then people will automatically come to your place. Shops and businesses that are online are considered more reliable and trustworthy. In order to grow, you need to look at what your competitors are doing and how they are growing and to take inspiration from them. Seven Ribbons Pictures’ team makes sure that you appear top on a search engine by setting up SEO on your website and social media in order to ace the high competition online.


It’s important for the growth of your business:

You don’t grow if your consumer’s count doesn’t grow over time. Showing up on the internet more frequently helps in reaching more people. If you avoid digital marketing, then your business gets more and more shadow banned every day. To evolve as a brand, you need to keep checking what is trending in the market and learn new things, implement them to your business. If you have a unique yet useful product, than you can grow tremendously if you do digital marketing. The more popular your brand is, the more your sales are. Seven Ribbons Pictures has enough strategies for your brand to grow exponentially by providing you with the best website appropriate to your brand and making it popular in the market. You can get in touch with the SRP team through their website straight away and move one step further towards successful business..

Uncategorized

How to make best photoshoot?

Chetnaajoshi

When we think about a photoshoot, there are a lot of things that come into our mind; a professional camera, a professional photographer, good lighting and, of course, an amazing setup! Arranging all this is not a cup of tea, it takes a lot of money and time. The need for a photoshoot is increasing tremendously. Models need photoshoots for their portfolios, there are baby photoshoots, brands need to photoshoots for their products, we have wedding and pre-wedding photoshoots and so many more. But we do not always get the output that we desired, maybe due to the lack of some essential factors that make a perfect photoshoot. Seven Ribbons Pictures photography team has expertise in delivering amazing results and making it a wholesome photoshoot for you.


Why do we need a photoshoot?


Although most of us have big phones with fancy cameras nowadays, and many of us have DSLR cameras too. But when it comes to a photoshoot, just a camera doesn’t work. If you want your picture to look completely professional, then you will absolutely look for a lot of things. A perfect photoshoot comes with experience, it’s not just the camera. Also, if there is no perfect lighting, no stand, no pre-planning, no backdrop, then your pictures are going to look a complete mess. There are so many events, so many memories that we want to capture in the most beautiful manner, we can’t take a chance, we need a good photoshoot for that. Moreover, a good picture is not just a product of good photography, it needs proper post-production as well! The young and zealous photographers of Seven Ribbons pictures have got all the talent to make your photoshoot a fabulous one. They’ve got a hand in post-production as well.


Pre-requisites of a perfect photoshoot:

Professional camera:

A professional camera or DSLR is required for a photoshoot to give out the best pictures that are sharp and clear and not blurry. There is no point in spending money on a photoshoot in return for blurry pictures. High quality pictures are always preferred, especially for product photoshoot. A camera has a large sensor and high processing power. You can also use different lenses for different kinds of photo requirements while using a professional camera. It has better sensitivity to light and gives you flexibility to adjust ISO, shutter speed and aperture according to the requirements. With a DSLR in your hand, you have control over the depth of the field too. It captures all important details due to high megapixels. Moreover, one can create effects such as bokeh and long exposure to give extra beauty to your pictures! At Seven Ribbons Pictures, they have a variety of cameras and lenses for all kinds of photoshoots.


Perfect lighting:

“Follow the light” ~ is a famous quote in photography. We need proper lighting for photography to avoid shadows and under-exposure. It is a key factor in making a perfect image. Lighting effects the overall mood of the picture and determines the brightness and darkness of a picture. That is why it is important to adjust the lighting in order to get the best texture, details, mood, color and vibrancy. Sometimes natural lighting works, but mostly, we need artificial lights for a photoshoot, especially indoor photoshoot. We need to manipulate light according to the situations and type of shot that we need. Artificial lights are quite expensive, and we can’t buy them for daily purpose. Seven Ribbons Pictures have all types of artificial lighting according to your requirements.


Professional photographer:

A photoshoot is successful only if handled by a professional photographer. He plans your shoot and makes things easy for you. A man with good knowledge of handling a professional camera and having a significant experience is the one that we called a professional photographer. He is capable of capturing the soul of the moment and the moments that often go unnoticed during a photoshoot. Moreover, photographers are artists and therefore creative and give you unique and amazing results with the photoshoot. They are skilled and have knowledge of making your photoshoot a successful one. The professional photographers at Seven Ribbons Pictures have an amazing hand in creating a successful photoshoot for you. They have the knowledge of camera handling and making creative pictures even with fewer resources available. You will discover their art once you book your photoshoot at Seven Ribbons Pictures!


Props and backdrops:

You can’t get an amazing picture with a cluttered background or a distorted environment. That is why there are backdrops that photographers carry with them. And standing or posing just in simple clothes, without any prop or a unique yet beautiful outfit doesn’t actually lead to a successful photoshoot. Nowadays, it is becoming even more popular to use props to add beauty to your otherwise simple picture. Also, if it’s a product photoshoot for a brand, than it becomes even more important to use proper backdrops as well as props. Similarly, all kinds of photoshoots require props and backdrops. A clear background that complements your outfit makes your picture stand out of the crowd. Seven Ribbons Pictures has all the backdrops and props required for all different kinds of photoshoots to make it a successful one.


Post-processing:

When a picture is taken, even with a professional camera, many times the real mood and zeal of the moment gets lost in the way, maybe because some colors are not captured properly and some details that fail to show. That is why we need post-production, or in much simpler words “editing”. There are so many adjustments that can be done during post-processing that can actually give life to your image. Colour, lighting, exposure, white balance, temperature, contrast and saturation can all be adjusted during post processing to give the actual desired results of a photoshoot.


Summary: Photoshoot is not just about clicking pictures, and it takes different factors to make it successful. Seven Ribbons Pictures’ photography team can do it all for you and that too at minimal costs. Their team has a history of delivering perfect pictures and performing amazing photoshoots across India. You can book a photoshoot at their website for any event, and they’ll definitely reach out!

Computer Science, Content Development, Information technology, Science and Technology, Videography

Importance of videography

Chetnaajoshi


Videography is increasingly becoming more and more trendy because photographs can capture the moment but cannot capture the soul of the moment. It is the process in which moving images are captured using a digital or electronic camera. It includes video-production and post-production. Videography started long back to convey a message in a much more comprehensive way. After videography came into the picture, things turned over drastically, especially for the advertisement industry. Nowadays we watch various kinds of videos, like movies, ads, short films, songs, documentaries, Instagram reels and much more. Commercially, videography is mainly needed for capturing advertisements for a brand, events like weddings or birthdays, concerts and seminars. The young team of videographers at Seven Ribbons Pictures videography house plan, shoot and edit high quality videos of all kinds. They have history of delivering the best quality videos, especially documentaries, events and advertisements.


Why is videography important?


We know that photos are more interactive than mere text, videos are even more understandable and comprehensive. Videography is increasingly setting its foot in the marketing industry. It is becoming a more significant factor of marketing strategy. People never read content, they scan it. It becomes easier for them if it is in the form of videos. For a brand, it has become crucial to use videos to advertise their products. We may need videography for documenting different events, like a wedding, birthday party etc. In fact, we need videos for all major and even smaller events nowadays. Models look for videographers for portfolio shoots, Youtubers also need a videographer to cover a seminar, rally or concert. The demand for videography is rapidly increasing. If you’re looking for some good videographers, the team at Seven Ribbons Pictures videography house can serve the purpose by capturing high quality videos for your brand or event.

Building trust and connection:

The whole marketing concept revolves around building trust between a brand and a customer. A video conveys a lot about a brand’s whole personality and makes and image in the brain of the viewer. It tells a lot about your brand. For example, say you’re selling a lipstick, someone watches your video advertisements, then the video will have such an impact on the viewer that whenever they think of buying a lipstick, your brand clicks in their brains in the first place. They will thus tend to contact your brand and buy the lipstick from you. Thus videography can help with building trust and connection with your target audience. A video keeps the viewer engaged, and they can easily reach a conclusion watching a video in a shorter time. If you also want high quality videos for your brand or event, then the young team of videographers at Seven Ribbons Pictures videography house can do it all for you. They are not only specialized in shooting videos but also in editing them in the perfect manner and that also at cheap costs.

Increasing market value and increasing sales:

Marketing is one of the most important factors of business today, and poor marketing can push your company downwards. At the same time, a good marketing strategy can lift up your business to an unprecedented level. Advertisements is one of the major tools of marketing, but just pictures don’t work. You need video advertisements . In a study, it has been found that out of those people who watch an advertisement, 74% of them are likely to buy the product, which consequently increases brand sales. A brand needs video for various purposes like starting a campaign, hosting webinars and advertising. A good video can make a whole difference in the whole brand image. Seven Ribbons Pictures videography house can help you increase your sales and enhance your brand image by shooting and editing appropriate videos for your brand that are not only engaging and interactive, but also informative and impactful.


Google prefers videos:

Google prefers videos over long articles because visitors like video more than a long text article. As video are becoming more and more prevalent, people tend to use YouTube, and even Google prefers websites with videos. YouTube is the second most used search engine after Google; therefore, it becomes important to make videos, and if your videos are good enough, they will appear on the top of the search engine and be clicked This helps in improving your SEO ranking. You need good quality and optimized video for your website, not only for PC’s but also for phones and tabs. Video is sharable and people who watch videos tend to share them rather than sharing plain text because videos effect viewers more easily. The more your content is shared, more backlinks will be created, and thus you will have a higher Google ranking, which is crucial to reach the masses. Seven Ribbons Pictures shoots videos for your website that are short, optimized, easily comprehensible that increase your chances to appear at the top of Google search.


Social media marketing:

Apart from Google and YouTube, we see videos in various social media platforms today. If you’re a brand and are not on social media, then you’re far behind from your competitors. Moreover, social media like Instagram prefers videos over pictures. So if you’re out on the market, videography is needed for you to grow as a brand. Creators who are on social media also need videos to promote their content. If you also want high quality videos for your social media, then Seven Ribbons Pictures videography house is the best for you. They can help you by shooting videos better, trendy, interactive and appropriate that can get you more followers and hence more customers.

Content Development, Information technology, Science and Technology, Search Engine optimization, Web design

Importance of SEO in a web page

Chetnaajoshi

What is SEO?

We all have heard about SEO, i.e., search engine optimization, it is an important tool for digital marketing. It is the process of optimizing the website content and increasing organic traffic to your website. Appearing at the top of Google search increases your chance to get noticed by your potential customers. When implemented properly, it can help your brand stand out of the crowd.

Why is SEO important?


While SEO is much talked about all the time, many fail to use SEO properly due to lack of information. But SEO is quite important to actually grow as a brand, just making a website doesn’t help all the time. In fact, a website without SEO cannot get noticed or rarely get some views. While paid advertisement and campaigns continue to get attention, a higher amount of traffic is gained through search engine. If SEO is set up properly into your content, you do not need to do funding for advertisements and can save a lot of money. The Seven Ribbons Pictures’ team have expertise in setting up SEO into your content so that not only your money is saved, but you get the desired organic reach too.


Getting noticed:

As a brand, it’s important for you to come into notice of your target audience. There is no point being just on the internet and not getting the desired output. Your visibility makes your target audience familiar with the service that you are offering. Good visibility is proportional to higher ranking. The high is your ranking, the high is your chance to get clicked by your potential audience. SEO implementation makes sure you’re easily visible to your potential customers all the time they search for something related to your brand.

Building trust and making connections:

We tend to trust the websites appearing on the top of a search engine, the first few results are the ones that are clicked mostly. Appearing on top results helps in building brand image and persuades people to believe that the brand is trustworthy.
Moreover, people tend to contact the brands that come on the top of a Google search. It’s only when people visit you, they will send you an email or queries regarding your product. Also, it is crucial for your website to be visible, so that you get much required feedback and suggestions, to identify your target audience and their expectations. The content developers of Seven Ribbons Pictures have expertise in setting up SEO into your website and increase your chances to reach the target audience much frequently. They make sure that your website is well equipped with good SEO and is also reliable so that your visitors tend to make connections and contacts with your brand.


Building brand image:

No doubt, SEO helps a brand grow and prosper. Your website reflects the image of your brand and makes them understand how your service can help them. The value your website provides to the visitors is crucial in building brand image. But, again, to attract visitors, your website must be optimized and must be up to date. Your website must use SEO properly to serve the purpose of your brand. Seven Ribbons Pictures helps you by implementing SEO-FRIENDLY elements to your website to make your target audience familiar with your brand and your products as well.

Important elements of search engine optimization:

Content:

Content is crucial for a website. Content comes in different forms like blogs, articles, podcasts, videos, graphics and pictures. Quality content is the key to successful business. Your content and your brand image should complement each other. It defines how reliable your product and service is. Quality content has chances to appear much more frequently on the search engine. For example, if you are a photographer, you will write about services that you may be providing like commercial photography, brand photography, photoshoots etc. You will put photographs from previous events that you have covered and videos that you have edited. You will write your experience and qualifications. You will talk about equipment and service price. Overall, you will provide an in-depth overview of your service. So that if someone visits your profile, you leave an impact on their mind, and whenever they need some photographer, your site will come to their mind in the first place. This is how content plays an important role in optimizing SEO. At Seven Ribbons Pictures, the content development team has adequate knowledge and experience of making your content reliable and appropriate to your brand, and such that the people can easily understand the goal of your brand, which consequently makes your website the most visited one.

Keywords:

Keywords are short words or phrases that help us to reach the desired website when we type a Google search. Keywords are crucial for a website’s content and for the URL too. The Keywords have to be well-researched and chosen carefully. Implementing keywords that are trending in your content can improve your chances of getting a higher SEO ranking quite easily. Keywords are the words that the visitors use to search a brand online. The choice of keywords is crucial. You can use keywords to optimize titles and URLs too. Choose such keywords that are highly searched and are unique. Seven Ribbons Pictures makes it easy for you by researching relevant and trending keywords and implementing them to your website’s content, heading and URL, so that your SEO ranking is high.

Search engine marketing:

It refers to paid marketing efforts, like Google ads, ads in YouTube, pay-per-click, Google shopping ads etc. Search engine marketing pushes your ads to market and convinces people to view your product and service. Though search engine marketing is not a major part of SEO, but it helps you reach a new target audience much quicker.

Computer Science, Content Development, Information technology, Science and Technology

Importance of Content Development

Chetnaajoshi

If you are a blogger, brand, business, organisation or creator, what identifies you is your content. Your content is what makes you unique. Your content is what makes people follow you, appreciate you or buy your service. A great website means a website with amazing content, be it text, motion graphics or pictures. Good content is crucial for a successful brand or business. It is through your content that you are able to connect and engage with your target audience. You are able to make your audience understand your purpose or goal through your content. By creating good content and publishing it on the internet, you improve your SEO ranking, and there are more chances of you getting found.

Why is content development vital?

More and more people are using the internet every day. With digitalisation, people are preferring to buy products of services through the web. So it is becoming crucial for businesses to set up a website in the first part. Content development makes sure that you leave a positive impression on your potential clients. If the content of your website is not good enough to attract people, they tend to look for an alternative which can push your business down. Moreover, if they don’t find your content helpful, they tend to avoid visiting your website again. Seven Ribbons Pictures’ content development team makes content according to your business plans and makes sure that the purpose of your brand is conveyed clearly through the content.
Educates your target audience:
It’s through your content that you convey the purpose or goal of your brand. The people who are interested in your service go through your content to get an overview of your brand personality. Presentable and interacting content always drives people to stay on your site or swipe your social media till the end to get to know more and more about your brand. It is through your content that you establish connections with your potential customers. If your content is interactive, people tend to leave a like or comment which further increase your chances to get found on the internet. Your content helps in building trust between you and your customers.
Content should never be created in order to just create content, it should always provide some value and help to the visitors, so that they actually feel that their time got utilised. Posting your content daily and in a consistent manner makes people visit your website more often. After all, your content is a reflection of your brand, and it has to be good in quality in order to make a good brand image in the market. Seven Ribbons Pictures’ content development team incorporate pictures and graphics appropriate to your brand to entice organic traffic to your site.

Improves SEO ranking:

If your website does not appear on the top of Google search, there are fewer chances for you to be found by your target audience. In order to improve your SEO ranking, you need to have strong and impactful content. For this, you need to use proper keywords, headings, links in your content. The pictures and graphics of your website also tell a lot about your brand. You always need to keep your content up to date in order to appear at the top of a search engine. Moreover, your content should be long and deep as Google prefers long content, and more content has more keywords, so there are more chances for your content to appear in the search engine.
If your content is unique, then there are even more chances for you to achieve a high SEO ranking. If your content writing style or presentation is good enough, then it is beneficial for your brand. Use keywords in every picture, this also helps you to show up in a Google search.
SEO is much talked about, but many find it hard to make SEO-friendly content because they don’t have enough knowledge or experience about how to do it. Seven Ribbons Pictures ensures that your site always appears on top of the search engine by creating incredible content for you. The content development team at Seven Ribbons Pictures makes sure that your content has relevant keywords, headings and alt texts for pictures to make your site stand out of the crowd which fuels your SEO ranking.

Social media marketing:

After Google, social media is the most used platform for search and shopping nowadays. Social media is increasingly being adapted by more and more people, so it is becoming more and more important for a brand, service or business to be active on social media. Social media like Instagram, Facebook, etc. pushes your content ahead only if it is of great quality. Being consistent in posting your content increases your reach, which is crucial for any brand to grow. Seven Ribbons Pictures helps in building up your social media by creating content that is interactive and accessible. They make your social media more presentable, making your content reach the masses to grow your business.
Conclusion:
We all agree that great content is the key to great business. Delivering good content helps you grow as a brand and attracts potential customers, builds trust and helps you make connections with the target audience. Seven Ribbons Pictures can help your brand by building up your social media and website by doing proper research and making sure to inculcate and deliver quality content to your target audience.

Computer Science, Information technology, Science and Technology

Importance of Video Editing

Chetnaajoshi

Have you ever wondered how smooth and wholesome all those YouTube videos are? Have you ever thought about all the process that goes behind the scenes of an amazing short film? Well, the answer is video editing. There is a lot that takes place behind a well-organized video having perfect voice-overs, transition and music. Video editing is a lengthy process used to create movies and ads.

Why editing a video is important:

Behind an attractive and smooth video, there is a professional photographer, proper lighting, many takes and proper video editing. Just think, if the light goes off mid-shoot, then how will you make a successful video out of it? You’ll have to retake it. And will join the two videos in post-processing. This is how video editing works. Your video in pieces is not more than a mess, it has to be worked upon to make it presentable. Seven Ribbons Pictures has a team of highly talented video editors with good experience and a sense of aesthetics to do it all for you.
Here are some points about why we need video editing:

Perfect flow:

When we are editing a video, so many short videos, transition voice-overs, and music have to be added. At the start, our video is in parts that are not understandable in themselves. We need to put them in a desired order and cut out unnecessary and weird portions. So to obtain a perfect flow in our video, we need to edit it. We have to join the required parts in a proper manner to make it presentable. A perfect flow needs a perfect video editor. Seven Ribbons Pictures does it all for you by making your video a presentable piece. They make your video smooth and wholesome the way you need it.


Switching between two parts:

If we just add different portions together, it will look quite cluttered and unpleasant. It may come out as a long, confusing and boring video. We need to put transition and animation at the end and at the beginning of different video parts. We also use pictures in our videos, which look static without any transition or animation. To get the results that are desired, it is quite important to put transitions in different parts of our video, especially when there is a switching between two parts. At Seven Ribbons Pictures, the editors are expert in putting transition into your video wherever it is needed. By adding desirable pictures and desirable filters in various parts of your video, Seven Ribbons Pictures makes your video attractive and smooth.

Adding subtitles and captions:

We see in most of the movies and YouTube videos, creators are using subtitles today. This not only makes it more understandable, but also makes it meaningful and attractive. Even in commercial videos like wedding or any other functions, subtitles can be seen. If you are making it for YouTube or other platforms, then captions will add more value to your video. Those who may not be able to infer the voice or the video otherwise can understand it through the subtitles. Providing appropriate captions on appropriate parts adds to the perfect flow of the overall video. Seven Ribbons Pictures can make your video more understandable by adding desired subtitles and captions to your video so that it becomes more engaging and attracts more people to your product or service.

Adding voice-overs and music:

A video without a voice doesn’t make any sense. Even a video with weird sounds seems cluttered and confusing. In many parts of the video, when the original audio is not desired or is quite cluttered, then it needs to be removed and replaced by some better music or voiceover. Voice adds meaning to a video, and people are more attracted and engaged to a video with sound. The music further makes the video entertaining, and people tend to watch it again. Not only this, music adds life to an otherwise boring video. In commercial videos like those of a wedding or other functions, music and sound effects play an important role. To create ads for a brand or business, sound effects in their ads make them better. At Seven Ribbons Pictures, their professional editors give life and meaning to your video by adding appropriate voice-overs to it.

Storytelling:

Every video that we see tells a story. But it’s not possible if it is put unevenly. It is quite important for a video to tell a story to the viewer to make them feel emotionally connected. Now that a video without sound cannot tell a story, and a video with no effect ceases to convey a purpose, it needs to be edited to make it a crisp and smart piece of art. It is even more important for ads to convey a story so that they persuade people to actually buy their products or services and make the audience understand why their products and services are reliable. Same goes with a short film or a movie. It has to convey a story to make more people watch it. Seven Ribbons Pictures put your video altogether in such a way that it not only tells a story and makes people feel emotionally connected, but also impact your audience in a positive manner.

Making it look professional:

When we think of creating a video, we have an image of a perfectly produced piece of video in the end. And to create desired results, we need to put a lot into it. Not just shooting a video works. It is a series of events, of adding all parts, adding voiceover and music, adding filters and effects that go behind a perfectly produced video. Although it’s quite a lengthy process, Seven Ribbons Pictures edits your video to an amazing piece of art super-fast. They have experienced video editors to add all that is required to your video.

Computer Science, Information technology, Science and Technology

Importance of Web Development

Chetnaajoshi

Website development is nowadays a pre-requisite for a business, brand or service as it has an important role in attracting potential costumer to your product or service. Your website helps people know why your product is relevant for them. So it becomes crucial to have a great website for you brand or service at the first step. The website can make a whole difference in how people perceive your service or product. A good website is always followed by a successful business. Investing is a good website is worthwhile as it is a vital part of marketing strategy. Let us understand website development more clearly.

What is web development:

Web development means building a website using computer languages like HTML, PHP, CSS, JavaScript, etc. It is the whole process that undergoes behind the scenes of a clean attractive and accessible website, like creating a theme, creating different buttons, menu, format of a Website. It can range from developing a basic website of a single page to a complex one having various pages like one for an organization or brand. Seven Ribbon Pictures help you by developing user-friendly and clean website for you business or organization, to help you reach your service to a greater mass which is crucial in the era of digitalisation.

Characteristics of a good website:

There are a lot many websites on the internet today, but each website doesn’t manage to reach masses and attract people. To make a website stand out in the crowd, we need to implement certain features into our site. Listed below are some important characteristics of a good website.

Quality design:

A beautiful website attracts costumers and makes them stay on the page for a long time than a cluttered and ugly looking one. The color scheme, font, pictures page layout graphics, multimedia of a website should be pleasing as it also defines the quality service your organization or brand can offer. A website should be designed such that it looks well in desktop, tablet as well in the android. Seven Ribbons Pictures design an eye catching and aesthetically appealing website for your organization to make it easy for you to grab viewers attention.

Site speed:

Isn’t it very annoying when we’re searching for something and the website doesn’t load? In the era of 5G, people are too lazy to wait for a website to load. They will rather look for an alternative, which can woo your potential costumers away. It’s important for your website to load as fast as possible because a faster site makes visitors happy.

In a study, it has been found that people tend to spend less time in a slowly responding site. A site which takes slower than 3 seconds to load tends to loose a large proportion of visitors which is not a good sign.

Seven Ribbons Pictures helps you by developing a fast-loading website to make your visitors stay longer on your website and to revisit. This helps to attract a good organic traffic on your website and enhances brand image by making it reliable to the visitors.

User-friendly:

A website should be easy to use and effortless for everyone. It should provide precise and useful information quickly and easily on all devices. The content of the website should not be complex but easily understandable. It should be accessible to everyone including old and disabled.

Seven Ribbons Pictures make a simple and user-friendly website which will not only be easily accessible but also make people stay on the site for longer time and to revisit the site again. It helps you create happy visitors and attracting lifetime clients for your organization and to increase sales of your brand.

SEO friendly:

Appearing on the top of the search engine is highly important for a site. The SEO friendly site gets all the attention and organic traffic. People who search on Google, Yahoo, are more likely to tap on first 5 results that appear on the search engine.

The website appearing on top of search is considered reliable and trustworthy for the people. Thus, they tend to visit them more frequently, and this enhances the brand image in the market. SEO friendly websites save a lot of advertising money as it gains the much required traffic automatically. It also helps to understand the target audience and what they are looking for according to the latest trends.

The websites developed by Seven Ribbons Pictures are well equipped with SEO friendly body tags and meta tags and Alt text for images. The URL structure of websites made by SRP is easy and has relevant keywords to appear easy on a search. They develop websites with pages having header menu, page title, author information and footer.

Brand appropriate:

Your website should reflect the service and purpose of your brand or organization so that it looks reliable and trustworthy. If the presentation of your website doesn’t match the approach of you brand than it may confuse the visitors. The color scheme and pictures on your site should be matching to the brand personality. Proper logo appropriate to the brand purpose d, conveying the approach of your brand/organization, researched keywords are important for a website. Improper selection of a color scheme, pictures logo and keywords can give wrong impression.

Seven Ribbons Pictures can help you by making brand appropriate website for your business/organization by using write theme matching to the brand personality and brand goal.

Tested and secured:

Security is a top concern nowadays. Your website should be safe and secure for the visitor and must be using SSL encryption The visitors password should be encrypted and should not be displayed as plain text. It should be always up-to-date to avoid malware and to prevent it from getting hacked. Seven Ribbons Pictures create websites using latest technologies to ensure a safe and secure environment for your visitor.