social media marketing

You set up a website, you create kick-ass content, you add good pictures and graphics, but you don’t get the desired number of views. What is the point? The value of your business is determined by the number of your consumers. You need to have a good number of visitors to your website in order to have a huge fan following and a large number of customers. There are certain aspects that you need to keep in mind to have a good number of people visiting you more often. Good web traffic leads to good sales and thus a successful business. Seven Ribbons Pictures develops websites by incorporating all important aspects that can lead to an increment of organic traffic to your site.

SEO :

Search engine optimization is much talked about all the time when we talk about increasing organic traffic to the website. But it’s not really easy to set-up SEO on your website or your content. Your content should be optimized, long and deep. The more deep your content is, the more chances there are for it to appear at the top of Google search. Moreover, adding video content and graphics also helps in improving your SEO ranking. Use appropriate keywords and make sure you include all important information into the website, and use headlines that have a chance of getting searched. Choose an easy and unique name for your website that goes with your content. The content development team of Seven Ribbons Pictures has expertise in setting up SEO to your content to make your website appear on the top of a search engine and make your website stand out of the crowd.

Researched keywords:

Keywords are important not just for SEO, but for headlines, URL, and keywords for pictures that you’re using in your site. Keywords play an important role because if someone were searching for something that is related to a business like yours, than your website should have those keywords that’ll be there on their search statement, only then will you appear on the top. The content team of Seven Ribbons Pictures have a good hand at researching keywords for you and also incorporate them into your content that makes sure that you’re on the top of Google search.
Advertise: Advertising your service brings a huge amount of traffic to your website. Advertise your business and put the link to your website on your social media. Every time someone comes across your website link on social media, you get a new visitor and maybe a potential customer.

Social media marketing:

Just making a website doesn’t make you famous because people out there are increasingly using social media, and they tend to search for a product or service more often on social media at present than ever before. Brands that are there on social media are trusted more, and social media brings you followers who gradually turn to your customers and come to visit your website and buy from there. The social media handing team of Seven Ribbons Pictures has experienced members who can make your social media marketing much better in no time.

Triggering Headlines:

A triggering headline attracts people to read an article. If you put a headline that instantly catches attention, then you are welcoming more and more visitors to your site. Humans are inquisitive and curious and a triggering headline always triggers them to read more and find out.

Responsive site:

Very often, we see websites that have a column to put queries, feedback and questions. But many of them do not actually respond to all the queries that we have put there. Now, a responsive website should always take care that it solves all the queries that have been put up as soon as possible because this builds trust and builds a good relationship between a brand and a consumer. It also makes the other person happy to see that his query and feedback is taken seriously and recommends the site to more people. Seven Ribbons Pictures can make it easy for you by handling your website on demand and making sure that every query of all the customers is answered on time. You can reach out to them anytime from their website, they are ever responsive!

Fast loading site:

People love to save time, a cumbersome site irritates them. A website that takes more than 3 seconds to load pisses off the visitors, and they tend to never return to the site and find alternatives. Whereas a site that loads quickly and saves time of the visitors has more chances of getting clicked. Seven Ribbons Pictures develops quick-loading optimized website for your business, brand or organisation to get you more and more happy customers which consequently makes your business a successful one.

Incorporate video content:

Videos are trending today more than ever. People love to watch videos. They are more comprehensible and interactive. One can understand a lot just by watching a video. YouTube is the second most used search engine after Google, that means people tend to search for anything on YouTube too. Google also prefers content with videos and shows them on the top of search.

Offers and discounts:

Giving discounts from time to time attracts more and more customers to your website. This not only increases traffic on your website but also increases your sales by many times. Offers and discounts also make people refer your website to their families and friends, this making you more popular.

Research competition:

Always look at what your competitors are up to. If they are doing something innovative, take inspiration from them. Look what other websites and brands are up to and make sure that your website and social media is up to date.

Social media marketing is an important aspect of digital marketing. It is marketing of a product through social media like Instagram, Facebook, Twitter etc. Social media marketing is becoming increasingly prevalent, and we can see every other brand on social media nowadays. They put different forms of content in order to advertise their products and services. Since most of the people use social media, it becomes necessary for business to be there too. Moreover, now a brand can even set up their shop on social media and sell their products directly from there.

Why social media marketing?

Although making a website is the first step for a brand to be out there on the internet, but being active on social media is equally important. Social media is a powerful platform. Especially for businesses, entrepreneurs and start-ups, social media can prove highly beneficial. Creating influential content on social media can get you a thousand clients very quickly. You can even connect to your customers through social media and understand what they are actually looking for. It makes you popular in no time, and if you are quick at responding to messages and comments, then you can easily make a memorable impact on your clients. Social media marketing has a powerful impact on the masses, but you need someone to guide you for social media marketing. Seven Ribbons Pictures is where you’ll find a young team of social media experts to help you make use of social media to market your product in the best possible way.

Social media marketing is needed to:-

1.Connect and communicate effectively with the target audience: Social media is the best place to connect people easily. And communication is quite important in order to build relationships with your consumers. It’s the best platform to clear doubts that people may have about a particular product. You can also convey a message to the masses just through one post. Seven Ribbons Pictures’ team, while handling your social media, makes sure that every message and comment is replied and every query is solved in order to build strong connections with your target audience.

2. Understand the need for target audience: on social media, it’s easy to get reviews as people are quite comfortable, and it is handy to just text message feedback about what they think about your product after using it. People put their reviews and suggestions on the comment section that may help you improve in every which way. Reviews are very important to grow as a brand or business and suggestions from your audience always prove beneficial. This way, you can also understand what your consumers are looking for and how you may help them.

3. Promote your products: Promoting your products is the first thing you do after your product is finished up. One way of promotion is through big hoarding and posters, another way is through advertisement on TV, but both these methods are conventional and costly. If you are looking for a cost-effective yet powerful way of promoting your products, then you can do it easily through social media marketing. You just put a post and it reaches thousands of people instantly. You don’t have to worry about money, it takes no money to put your product out there on social media. Sometimes you need to invest a minimal amount to sponsor your product in social media to reach even more people, but again, that’s a very minimal cost. You can put your content in the form of pictures, graphics and videos on various social media platforms. It may seem a little time-consuming, that is where Seven Ribbons Pictures can help you by handling your social media and promoting your product from time to time.

4. Increase brand awareness: Just being there on social media doesn’t solve the problem, you’ll have to make people aware of your brand repeatedly and you’ll have to appear in front of them more often. It is important to tell the masses the purpose of your brand to make an image in the market. This can be achieved by following a good social media marketing strategy. Once you make people know that you exist, you’ll see an exponential growth in your business as more and more people will tend to buy from you. This also makes your brand look trustworthy, and people tend to connect and contact you. Seven Ribbons Pictures social media handling team makes sure that your social media pages create enough brand awareness and make you stand out in the market.

Important things to keep in mind

Create visually pleasing content: People are attracted by the pictures that are visually appealing. You have to make sure that your social media is well-arranged and should be niche-oriented. An attractive color combination is also to be taken into notice. People follow accounts with aesthetically appealing content rather than those with a cluttered and confused one. Make it clear and beautiful.

Always follow a new trend: People prefer trending things over traditional ones. You need to make sure that your content follows the trend in order to be in the eyes of your customer. You need to check what other brands are creating during a particular time. For example: If there is a festival, make posts about wishing the festival, give discounts and offers to the consumers. Like June is the “pride month” and all the brands are making sure that they share content that supports the LGBTQ+ community. So going with the trend also increases your brand value and makes you much more popular and trustworthy.

Research hashtags for your post: On social media, tags and hashtags play an important role in increasing the reach of your content. While sharing a picture or video on social media, one should use well-researched hashtags that are relevant to the post.

Post consistently: Again, showing up consistently reminds your followers about your existence. So post consistently, post the content that is interactive, post stories, videos, carousels and all different kinds of content. Again, it is sometimes tiresome to post every day as it takes a lot of creativity and ideas to create content. Seven Ribbons Pictures’ content development team and social media team can help you by creating interactive content for you and posting it consistently on your social media to make people notice you again and again.