What is SEO?
We all have heard about SEO, i.e., search engine optimization, it is an important tool for digital marketing. It is the process of optimizing the website content and increasing organic traffic to your website. Appearing at the top of Google search increases your chance to get noticed by your potential customers. When implemented properly, it can help your brand stand out of the crowd.
Why is SEO important?
While SEO is much talked about all the time, many fail to use SEO properly due to lack of information. But SEO is quite important to actually grow as a brand, just making a website doesn’t help all the time. In fact, a website without SEO cannot get noticed or rarely get some views. While paid advertisement and campaigns continue to get attention, a higher amount of traffic is gained through search engine. If SEO is set up properly into your content, you do not need to do funding for advertisements and can save a lot of money. The Seven Ribbons Pictures’ team have expertise in setting up SEO into your content so that not only your money is saved, but you get the desired organic reach too.
Getting noticed:
As a brand, it’s important for you to come into notice of your target audience. There is no point being just on the internet and not getting the desired output. Your visibility makes your target audience familiar with the service that you are offering. Good visibility is proportional to higher ranking. The high is your ranking, the high is your chance to get clicked by your potential audience. SEO implementation makes sure you’re easily visible to your potential customers all the time they search for something related to your brand.
Building trust and making connections:
We tend to trust the websites appearing on the top of a search engine, the first few results are the ones that are clicked mostly. Appearing on top results helps in building brand image and persuades people to believe that the brand is trustworthy.
Moreover, people tend to contact the brands that come on the top of a Google search. It’s only when people visit you, they will send you an email or queries regarding your product. Also, it is crucial for your website to be visible, so that you get much required feedback and suggestions, to identify your target audience and their expectations. The content developers of Seven Ribbons Pictures have expertise in setting up SEO into your website and increase your chances to reach the target audience much frequently. They make sure that your website is well equipped with good SEO and is also reliable so that your visitors tend to make connections and contacts with your brand.
Building brand image:
No doubt, SEO helps a brand grow and prosper. Your website reflects the image of your brand and makes them understand how your service can help them. The value your website provides to the visitors is crucial in building brand image. But, again, to attract visitors, your website must be optimized and must be up to date. Your website must use SEO properly to serve the purpose of your brand. Seven Ribbons Pictures helps you by implementing SEO-FRIENDLY elements to your website to make your target audience familiar with your brand and your products as well.
Important elements of search engine optimization:
Content:
Content is crucial for a website. Content comes in different forms like blogs, articles, podcasts, videos, graphics and pictures. Quality content is the key to successful business. Your content and your brand image should complement each other. It defines how reliable your product and service is. Quality content has chances to appear much more frequently on the search engine. For example, if you are a photographer, you will write about services that you may be providing like commercial photography, brand photography, photoshoots etc. You will put photographs from previous events that you have covered and videos that you have edited. You will write your experience and qualifications. You will talk about equipment and service price. Overall, you will provide an in-depth overview of your service. So that if someone visits your profile, you leave an impact on their mind, and whenever they need some photographer, your site will come to their mind in the first place. This is how content plays an important role in optimizing SEO. At Seven Ribbons Pictures, the content development team has adequate knowledge and experience of making your content reliable and appropriate to your brand, and such that the people can easily understand the goal of your brand, which consequently makes your website the most visited one.
Keywords:
Keywords are short words or phrases that help us to reach the desired website when we type a Google search. Keywords are crucial for a website’s content and for the URL too. The Keywords have to be well-researched and chosen carefully. Implementing keywords that are trending in your content can improve your chances of getting a higher SEO ranking quite easily. Keywords are the words that the visitors use to search a brand online. The choice of keywords is crucial. You can use keywords to optimize titles and URLs too. Choose such keywords that are highly searched and are unique. Seven Ribbons Pictures makes it easy for you by researching relevant and trending keywords and implementing them to your website’s content, heading and URL, so that your SEO ranking is high.
Search engine marketing:
It refers to paid marketing efforts, like Google ads, ads in YouTube, pay-per-click, Google shopping ads etc. Search engine marketing pushes your ads to market and convinces people to view your product and service. Though search engine marketing is not a major part of SEO, but it helps you reach a new target audience much quicker.
Positiveify 